Social Media for Small Business : Social media has become an integral part of our daily lives. Businesses of all sizes and shapes are starting to take advantage of the available media. Today we’re going to try out anatomy tips on social media for small businesses. There are many small businesses who are eyeing social media to promote their business/services.
However, most of these small businesses fail or are unable to optimally utilize social media for business growth. There are many theories and strategies on how to effectively use social media for established brands, but the topic of social media for small businesses is rarely discussed. According to Digital eMarketing India 2017 from Octane Research states:
60% of small businesses promote their business on social media. 50% focus on SEO and 35% use multichannel marketing channels.
70% of small businesses consider content strategy to be their primary marketing activity.
52% of business owners use social media to efficiently handle customer engagement.
Over 20% of business owners say they make 50% plus profit using social media.
The main reasons for the low participation are the uncertainty of the application of social media, the calculation of return on investment, and persuasion of employees/stakeholders to take advantage of social media. Therefore, it is important to discuss elephants indoors and analyze how useful social media is for small businesses.
Social media for small businesses is a great way for new businesses to generate leads and build a reputation. If updated regularly, social media can provide more results than traditional media. Social media for small businesses gives brands control over the content they want to post.
Also, because social media is a two-way dialogue process, it helps businesses to quickly identify what is in their favor. Social media for small businesses also helps generate Word … Read more